What happens when a spoof of a hip hop dance becomes a viral meme?
Ethnographers write long blog posts about it. It's an interesting commentary, and makes curious reading alongside Chapters 3 (on Die Antwoord) and 4 (on Gangsta) of Adam Haupt's recent book Static: Race & Representation in Post-Apartheid Music, Media & Film (free download available) and alongside some of the comments and articles on Paul Simon's Graceland. There's the bare bones of an interesting seminar, I think.
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